Online success equals being found. Hence, SEO or search engine optimization rules. Everybody does it but few understand it. Poor understanding of how it works can hit your rankings; even push you to bad practices.
HOW DOES GOOGLE WORK?
When someone looks up a search term, Google searches matching and relevant pages (based on hundreds of factors) and presents them to the user. One such factor is Page Rank which depends on how many incoming links (spam links are filtered) your page has from other sites. The best links are content based links, say SEO experts at search engine optimization company in Austin, OgreLogic.
HOW DOES INDEXING AFFECT ME?
Google creates an index of all the pages and the content on it. Key content such as Title tags is what people base their decision to visit your page. Ensuring that your title tags, alt tags and other content if fully optimized for the keywords you want to rank better for. A quick tip instead of the title tag Home for your homepage, use a title tag that tells about your products and services.
DO INBOUND LINKS MATTER?
When other sites drive people to your page, Google respects it (provided it is not spam!) and ranks you better. When you publish content that is shared often, you indirectly drive more traffic to your site.
HOW CAN I IMPROVE ON-PAGE SEO?
As the name suggests, on page SEO factors are the elements of the page itself title tags, URL, and content. When every page of your website is optimized for the relevant keywords, you rank better.
HOW MUCH IS ENOUGH?
Stuffing too many keywords into a blog post or an article could turn it into spam and ruin the readers / users experience, thereby defeating the purpose. Instead write content that would be helpful to the user with appropriate keywords used wisely.
HOW DOES GOOGLE RANK ME?
Most people think that Google ranks them on the basis of factors like search keyword density and on-page SEO but thats not true! These dont even make it to the top 10 list. What actually matters is page link authority features, page level social, page and domain keyword usage etc. It means theres more to ranking than keyword density. Incoming links and shares on social make your page rank higher.
The leading SEO Company based in Austin, OgreLogic, helps you identify whats missing in your digital marketing strategy and understand what needs to be done to transform it and build your brand. To understand how, visit ogrelogic.com.