Website Development

Google to Remove ‘Secure’ Labels on HTTPS Sites from September, 2018

Chrome is the world’s popular browser, thanks to the frequent security and stability updates that Google keeps launching for its application. If you are a consistent Chrome user, you must have noticed how Google indicates HTTP and HTTPS sites as secure and not secure. However, with the release of Chrome build 69 in September, 2018, Google will stop labeling HTTPS sites as ‘secure’. Google believes that this should be the default state for secure HTTPS websites. From September, 2018, Google will begin marking HTTP sites with a ‘not secure’ label when you enter data on HTTP sites.

If you are not aware, more than half the internet today uses HTTPS protocol. The HTTPS protocol encrypts data in transit and this secure connection prevents man-in-the-middle attacks and keeps your data safe from prying eyes.

secure Label

With the release of Chrome 70 in September, 2018, Google will take another step towards changing this grey ‘not secure’ label to red in color. However, the label will only change to red color when you begin entering data on the HTTP page.

FACEBOOK – BEST PRACTICES

Facebook – Best Practices or Back to the Basics?

Despite recent controversies, Facebook continues to be one of the most valuable social media resources, worth leveraging for many more years.

Facebook marketing has come a long way. Facebook marketers are constantly being challenged to increase followers, engage potential buyers, generate leads, and ensure that the business benefits from this platform, in the wake of all the algorithm changes and other surprises Facebook continues to tease us with.

Is there a formula to succeed on Facebook?

We need to get back to basics to answer this question. Here is a look at the best practices, your business needs to master on Facebook, to help you create the right strategy and marketing approach.

Know Your Audience Demographic

Facebook insights can help you understand your audience demographic. You can then build content and advertising for the ones, most likely to engage with and benefit from your product or service.

KISS

Not only engaging, but keeping your audience’s attention is vital. ‘Keep it Short and Sweet’  is the mantra here. Remember that your Facebook content is to educate, inform and entertain your audience to increase brand engagement and conversions. Rather than maxing out on the character limit, let the images and videos do the talking. Keep the hashtags at bay.

Engage

Whether you are posting some content or responding to a customer, you should be able to engage them with what you say. Ask open-ended questions, post fun live videos about trending topics, and let your audience know you are there. Be social yet precise on social media.

Dare to Show

The audience is not interested in run-of-the-mill content now. Taking chances on social is the approach, leading brands are making, to differentiate themselves. Giving users a sneak peek, into what your business is all about, humanizes their online interaction with with your brand. This can kindle intrigue and hence, their interest in your brand, for instance, live chats and behind-the-scenes moments exclusive to your brand.

Paid Advertising

Despite all the changes Facebook is making, paid advertising continues to a highly advantageous as well as measurable forms of digital marketing. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. One can only imagine the chances it gives you to develop brand awareness and loyalty and awareness, leading to customer acquisition and conversions.

All this points to a clear Facebook success formula – know your audience, keep your message short and sweet, engage your audience, experiment with going live and behind-the-scenes streaming, and Facebook Ads – that allows you utilize the immense power of Facebook.

Use these best practices to create and post content that your target audience can connect with on a more personal level than ever before.

If you are looking for the best digital marketing services in Arkansas, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

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Latest Web Design Trends You Can’t Ignore

From movie-style experiences to bolder colors, web designers are in a new mood this spring-summer. Warmer months ahead already seem to have inspired designers to be brighter and bolder. Here are the top 3 upcoming trends in web design that are here to stay.

Movie-Style Homepages

Full-screen homepages with oversized images and videos have been around for some time but this trend is now moving towards a more movie-style feel.

These poster style homepages are a unique mix of minimalism and rich styling. The right visuals and text can make your poster-style homepage engaging, with enough room to send the message across to your target audience.

A word of caution – Without elements, such as navigation or CTA buttons, users could get confused and abandon the website. While you focus on visual appeal, do not forget to give users something to do.

Bold Color Palettes

Purple was not a favorite till this year when designers discovered the versatility and engagement quotient of this vivid color. Dramatic and provocative Pantone 18-3838 Ultra Violet has been named color of the year. No wonder purple hues are everywhere.

While not all are using the same deep, dark purple, suddenly everyone’s attention is towards the red-blue palette.

Check with your designers at OgreLogic, the leading custom web design and development company in Arkansas, how you can use purple hues for your website design.

You can choose from several purple options. The color can be more on the reddish side for a moody feeling, or bluer for a great first impression. Try deep, saturated shades for a dramatic effect or pale and muted for an ethereal feel.

Gradients and Text

Can’t forget the text, can we?

Flat design started changing bit-by-bit and gave way to gradients. But if you thought gradients are only meant for backgrounds and photos, check again. Designers are now using gradients to emphasize text elements. From pretty subtle to extremely vibrant, gradients are a fun new way to spice up the text in your movie-style homepage design.

Bottom Line

You can’t ignore these trends in your website, can you? Especially since each of these web design trends is already showing staying power. You may like the full screen, poster style, the purple color palette, the gradient or all of them. Regardless of what you finally select, it is worth checking out which one suits your brand and the message you want to send out.

Whether you want a new website or giving an existing one a makeover, get in touch with OgreLogic, the best Custom Website Design and Development Company in Arkansas, at 512-808-5536.

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4 Real Estate App Trends That Can Make Your App Succeed

Real estate as known to us today is no longer an offline business. The real estate industry has now landed on the pages of the internet and dedicated mobile apps. Many people think that real estate apps can soon replace real estate agents, this is not true! On the contrary, real estate app development can be a great investment for real estate agents as per the current trends.

The interest in real estate app development has increase significantly. A lot of real estate apps are emerging in the mobile app market. So, let us find out the current app trends that can make your real estate app a surefire.

  1. Database

You need to have a database ensuring that the app is constantly updating with new and updated data. Today’s customers heavily rely on mobile apps and if the apps do not work as intended, they won’t use it anymore. App developers should find ways to implement a reliable database that keeps updating information of properties seamlessly. Remember, databases are at the heart of your mobile apps and choosing the right one will be critical to your app’s success.

  1. An Advanced Search Functionality

It’s not a recommendation to have advanced search functionality in your app it’s a requirement. A filter property option can make it easier for clients to navigate the app and choose a property. Filtering data can also make the app look more organized and enhances the user experience. You can separate the properties based on different criteria like location, type of property, price range, and much more.

  1. Use Graphical Representation of Data

Users are naturally more drawn to the graphical representation of data than that of the long description. While you can include both graphs and description but also make sure that the app is not loaded with too much info.

Additionally, while including a map for a respective property, try to include neighboring areas such as landmarks, parks, schools, traffic, commute, etc.

  1. Include a “Like” Button

A “like” button not only keeps the preferred property in a place for the client but also tells the realtors what a client prefers and suggest similar properties. As a new property is updated in the database, a push notification should be sent to the client when the new property matches client’s preference.

So are you thinking if it’s the right time to invest in a real estate app development? It certainly is! The competition will soon increase and when it does, make sure you are at the top. We at Ogrelogic can help you with designing a dedicated real estate mobile app that satisfies all the current trends.

Call OgreLogic in Austin, Texas at 512-808-5536 Today! OgreLogic’s mobile app developers and designers, online marketers and analysts solve real problems through research, design, and execution.