While most of the marketers are awaiting Tik Tok’s full launch of the platform for more ad options to connect to the users worldwide, it’s rapidly growing market in the west shows uncertain prospects for many. However, could Tik Tok be a possible social media marketing platform is still under several notions? Nevertheless, some facts will enlighten you about how to advertise businesses on Tik Tok:
Bid for Ads
Talking about biddable ads, most of the social media networks have a self-serve platform that allows the marketers to set-up and run their ads themselves. In the case of Tik Tok’s beta version that was launched early on in April 2019, the “managed service platform” did bring biddable ads space to the limelight but still required reps to run the ads. This is why users cannot still access its bidding platform as a whole.
The in-feed video ads on Tik Tok are based on three important products including CPC (Cost per Click), CPM, and CPV (cost per view) (6 seconds), which marketers look forward to branding businesses on this platform. Below are a few things that provide an overview of how it is done.
Branding through Videos
When a user opens the app, the message of your brand appears instantly appears focusing on the message that you wish to spread to reach out to the users. However, the con behind this part is that Tik Tok allows only one advertiser per day, which needs to be optimized for a full swing.
Hashtag Challenge
This is yet another way to advertise on Tik Tok that flaunts the natural tendency of the users to share the content on it. This accounts for Tik Tok’s representative to coordinate with the brand for around 6 days until the ad campaign comes to a completion.
No matter what Tik Tok has in store for its millions of users across the globe, it surely has bright prospects for social media marketers to use it as a strong tool.
