Last year, September, Pinterest reported to have crossed 200 million active monthly users and it was great news to hear. The same month, this year, the image based social bookmarking site has reported to have reached a milestone of 250 million active monthly users, which again is a great feat.
While sharing the statistics, Pinterest also reported that 80 percent of new sign-ups are outside the USA. Also, 40% of the new sign-ups are men.
Another thing to know is the fact that Pinterest is now becoming an increasingly shoppable platform. Pinterest announced earlier this year that 87% of is users said to have bought a product because it was relevant to the content they were engaging with.
Along with increasing users, “Pins” are also growing at the same time. Currently, there are about 175 billion of them which is an increase of about 75%.
Since the community has been growing at a rapid pace, the company has also begun a hiring more employees at a faster rate. The company has recently hired over 1500 new employees which is a 32% increase from the previous year.
Seeing that 87% of its users do buy things suggests that the visual-based search giant, Pinterest has now become critical to retails’ online sales and marketing strategies. Not only has the platform seen a rise in its active user numbers but consumers are also spending more money while purchasing something from the platform.
The company has also been making efforts to partner with major retail companies. Earlier in March, Pinterest forged a partnership with The Home Depot to increase the social network’s discovery feature called Shop the Look. Similarly, Target has also partnered with Pinterest for visual search.