Would you like to know how to structure your website to boost its relevance for search engines, drive more organic search traffic and gain competitive advantage?
The SEO strategy we are talking about has been here for a while but a majority of businesses are still not using it.
Most website designers are SEO experts. Yet the design of your siteand its architecture, impacts your SEO.
Wouldn’t it be wiser if you builtyour website considering SEO, from the very start? Your website is not your product brochure (and that’s what most brands end up making them).Topic-focused content organization is overlooked. The problem is it doesn’t make you a subject matter expert in the search engines’ eyes, which then overlooks you.
The Way Ahead
Imagine if you were a search engine, what you would like to show to your users – a site that looks like a product catalogue or a site that gives valuable content about the subject and helps users by solving their problems.
When you design a website, you should do it in a way that it helps the search engines better understand what your business is about.
To achieve that, you not only have to ensure great look and feel and colors, but also content depth and organization. Google’s algorithms are becoming smarter as we speak and you may need to redesign your site accordingly.
To prove that your business has subject matter expertise about the products and services you are into, you need to create organized content around them rather than just a casual mention on various pages on your site.
Organizing Website Structure for SEO
You need to structure your website’s content so that it conveys subject matter expertise to search engines. You can do this through directory structure and links to clearly show what your site is about.
The website content needs to be structured (also known as Siloing in SEO jargon) whether whenyou’re creating a new website, giving your old onea makeover or designing an SEO strategy.
Why you need to do this, you may ask. Simply put, a disorganized site doesn’t convey what it is about. It can negatively impact your search rankings, and thus traffic.
When you website content is presented by topic or theme, the search engine algorithms can easily see that you have sufficient content around a particular subject, and you can answer a related query on that subject.
Here is how to reorganize your website’s content for great SEO –
- Knowing your keywords
- Find out how people search
- Have sufficient content
- Organize topics and sub-topics in a clear hierarchy
- Have internal links to connect related pages
If you are need help, talk to some of the top SEO experts at the leading search engine optimization company in Austin, OgreLogic. OgreLogic’s search engine optimization experts, online marketers, web developers and designers and analysts solve real problems through research, design and execution. Their passion for everything digital includes yet goes beyond websites, apps, search and social.