Launched your website and wondering when visitors will start showing up?
The struggle is real.
Many businesses have great websites but very few visitors. Having helped hundreds of clients and worked for several years in digital marketing, we know how hard it is. Fortunately, we also know now that there are proven strategies to get organic traffic from Google.
All we ask is that you follow these steps that we share for six months straight. Search engine optimization and boosting your Google ranking is a dynamic process and depending on your niche and offerings, most of you should be well on your way in these six months.
The ‘Right’ Keywords
You may have already heard of keywords but picking the ‘right’ keywords is truly key to your website traffic. Pick the wrong keywords, and you’ll find yourself with no organic traffic or sales.
Keywords are essentially a combination of your products and services and the locations you wish to target. In other words, these are words and phrases your target audience is typing into a Google search.
The best way to find the right keywords is to think like your potential customer. Ask yourself, what you would type into Google if you were looking for your products or services. Don’t forget to ask your friends and family members, or even existing customers, to get keywords they would use.
Visit your competitor’s websites. You can get an insight into the keywords they are targeting by reading their content and metatags.
Keywords can be a short tail or a long tail. Long-tail keywords contain three or more words or phrases. These keywords may have lower search volumes, but they have the higher potential to get you more relevant traffic, are usually less competitive, and easier to rank for.
The best digital marketing companies or agencies can help you find the best keywords with specialized tools to find keywords. These keyword tools can help you get more data on search volumes, current trends, level of competition for a keyword, similar keywords, and more.
Even if you have found the best keywords, keep monitoring them. Change the ones that are not working for you and zero in on trending keywords or new keywords your competitors may be using.
Now that you have your keywords, utilize them wherever possible!
Insert keywords into metatags, website content, blogs, and social media posts. The more you use your keywords in your content, the easier it is for Google to direct your target audience to you.
But using the keywords everywhere does NOT mean you stuff them in. Don’t write a blog with keywords just for SEO. Write a blog to genuinely provide valuable, relevant content to your target audience. Let your ranking and traffic be a natural outcome of it.
A few other things to consider while posting your content are –:
- Keep your URLs short
- Keep the main keyword in your headlines and sub-headlines
- Keep a few important keywords in your meta tags
Producing content is not all. Even if you have the right keywords in your blog, it may not rank on Google if you don’t promote it.
The first thing to do is get social shares. The second is to get backlinks.
Google will not necessarily rank your pages higher because of social shares, but the more people that see your page, the more you would get backlinks. The higher your backlinks, the higher your Google rank.
In your keyword analysis report, your digital marketing or SEO agency can also help you understand how many backlinks each of your URLs have. They can also help you identify the sites your competitors are getting backlinks from.
If producing content is not your forte, some agencies may even help you with writing and sharing your content.
It will take some work to get your first 1000 visitors but once you know how to do it, you have the mastery to generate traffic and increase your sales.
If this sounds like a lot, take one small step at a time.
Alternatively, you could hire an expert. As mentioned before, experienced digital marketing agencies can help you each step of the way.
If you are comparing different agencies, look beyond the pricing. Ask them what activities they will conduct to optimize your website for the right target audience. Optimization is done both on-page and off-page. Check out this SEO package pricing comparison guide to see whether you are getting enough value for each marketing dollar you are spending.