Tag Archives: E-commerce Website Development

Website Design

Start Your Successful Dropshipping Business in 6 Simple Steps

Since you are reading this, you already know that Dropshipping is an extremely popular and successful business model for new entrepreneurs, especially if you have limited funds.

How does Dropshipping work?

It is simple, really. You have an e-commerce website where you showcase third-party products for your niche. You can be a registered dropshipper with the third-party manufacturer or supplier. Customers buy on your website but the order is fulfilled by the third-party. In other words, you do not have to manufacture or stock inventory. This cuts operational costs and leaves you free to focus on customer acquisition.

In a dropshipping business, you are responsible for creating your own website and brand, as well as choose and market the products you want to sell.

The following 6 steps will help you set up and run a successful Dropshipping business on a limited budget.

Choose a niche

You must select a specific product niche and cater to a particular target customer, not to mention you should be genuinely interested in it. Things to remember while selecting your niche:

  • Select a niche with higher margins – In a dropshipping business, your focus is on acquiring customers, in other words, you are putting in the same effort to sell something whether its retail price is $20 item or $200. So, pick a product range where you can make more money.
  • Check shipping costs – Although your supplier or manufacturer will fulfil orders and ship them to the end customer, high shipping costs can push customers away. Offering free shipping to your customers can help you attract more sales.
  • Your product must appeal to buyers who have the financial ability to make a buying decision on the spot.
  • Pick products that potential customers are already searching for. You can use Google’s Keyword Planner and trends to check common search terms related to your potential niche.
  • Build your own brand – Your dropshipping business will be more valuable if you can rebrand the products you are selling. Find out products you can white label and sell with your custom packaging and branding.

Research competition

As a dropshipping business, you will be competing with other dropshipping businesses as well as big retailers. Research how they are selling similar products. That will help you mark up your products and evaluate customer acquisition strategies.

Don’t try to pick a product that has little to no competition. That may be a sign there isn’t demand for that particular product, the shipping costs are too high, or poor profit margins.

Find a dropshipping supplier

Most dropshipping suppliers are overseas and you need a reliable one. Ensure that you can communicate well, and their turnaround time is low. Alibaba and AliExpress are some of the largest online databases of potential manufacturers and suppliers.

Build your dropshipping -commerce website

One of the most important steps in building your dropshipping business is to have a custom e-commerce website that can support your business now and later when you scale up.

There are many template-based platforms available but the problem with them is they will make you a cookie cutter website that will not be search engine friendly. Such platforms often keep increasing their fee gradually or you have to pay additionally for every feature you add. This means that despite spending time and money in making your website, it will not be easily visible to your target audience, which means your products will not sell as much and as fast as you want them to. In addition, it will be quite difficult for you to move your website to another platform, if you want to do so in the future.

On the other hand, a custom website may seem a little more expensive upfront but is a one-time expense with no hidden costs. However, you own your custom website, and it can be scaled up easily, as business grows. Another huge advantage with a custom dropshipping website is that it is unique and search engines love custom websites. As a result, you are likely to rank higher, SEO is easier and you are more easily visible to potential customers. In other words, more sales and higher profits.

The fastest way to build a successful dropshipping business is to have a custom e-commerce website built by experts who know what they’re doing, such as Ogrelogic solutions, who have been creating custom e-commerce websites for more than 6 years. Ask for a free consultation and the technical team will help you create a custom, e-commerce dropshipping website to suit your budget.

Create a customer acquisition plan

Once you have a great website and products, you need to attract potential customers. This can be effectively achieved with social media marketing, including ad campaigns.

This strategy allows you to generate sales and revenue right from the start, which can contribute to quick scaling. Social media platforms, like Facebook and Instagram, allow you to place your offer directly in front of a highly targeted audience, allowing you to compete with the largest retailers.

In the long term, Search Engine Optimization and email marketing is important. Collect emails and set up automated email sequences to offer special offers. This can help you generate revenue with your existing customer base, without additional ad spend.

Learn, Learn, Learn

Track and analyze all metrics available for your dropshipping business. Use tools, such as Google Analytics and Facebook pixel data, and track every single conversion. There is no standard advertising or marketing solution. Keep testing new opportunities, tweaking current campaigns, and optimizing campaigns.

If you need help building your Dropshipping business e commerce website, consult the technical team at Ogrelogic Solutions or call 512-559-7491 for a FREE CONSULTATION. With more than 500 satisfied clients, Ogrelogic is a team of dedicated developers, designers, quality experts, marketers and project managers that work on all the latest technology platforms and help you build a business from the start.

Custom Website Design

Is Custom Website Design better than a Template-Based Design in 2021?

Are custom websites better (in every way) than template-based websites? That’s the question we get asked a lot. And our answer is always an emphatic… Yes!

Custom websites are (in every way) superior to template websites. One of the several reasons is that a website built with a template will ALWAYS get a much lower ranking in any search engine than a website built with a “live” CMS like WordPress.


Simply put, templates are very constraining. They limit your ability to make changes and create unique content and that can cost you a great deal, both in downtime and money.

Many business owners choose to build their websites using templates. This is a common but a bad idea. Why? Simply because… Templates are MORE work, MORE hassle and LESS profits!

In this post, we reveal the truth about website templates. We’ll show you exactly what a website “template” is, and how it limits your creativity… and your profits!

We have compiled a list of the top 5 reasons why custom websites are better than template websites. This informative post not only explores those reasons, but also reveals some of the hidden benefits of creating a custom website for your business.

What is the difference between a template-based website and a custom website?

A pre-made template is a theme that is sold to multiple businesses, has a lower cost, and is already finished. Custom website designs are unique to your company and business, and the designers collaborate with you to understand your vision and create exactly what you have in mind for the finished product.

Created just for your business

Visitors create an opinion of your website in only 50 milliseconds (0.05 seconds)!

If you use a premade theme, you are bound by the design and limitations of that template.

In the case of custom design, web designers develop a unique design based on your exact specifications, from the colors of your brand to the layout you want. You can utilize the best practices for your industry, important features used by the most competitive companies in your market segment, and quality coding.

Achieve your current and future business goals

Your custom website can not only fulfill your current business goals but also future goals. For example, if your focus changes to growth, you can add elements designed to attract more traffic to your website, and develop a loyal following.

Unique to your website

Would you be happy to have a brand identity that is exactly like another company, or your competitor?

No, right?

Then why would you use a website design that anyone else could use?

Having a template-based website that looks just like your competitor’s, can confuse your potential customers or buyers if a competitor buys the same or a similar template.

A custom website design has been created for your business, which means you can create a distinctive identity for your distinctive brand.

Can be scaled up

Many templates lack the ability to grow with your business. It may mean a complete website redesign in the middle of your growth phase.

Custom web designs make your website scalable and can handle high traffic as your business grows. Experienced custom website designers use best practices to help you with SEO and high-quality UI/UX.

You often get a single chance to impress and retain a new visitor to your website before they leave for a competitor’s site, so you need a website design that is unique, easy to navigate, communicates or provides what the visitor is looking for and works correctly.

If constant growth is a priority for you, a template design may limit your ability for any updates later.

Ongoing Support

Premade templates offer limited support since their business depends upon volumes. You may be left in the lurch if your business website doesn’t deploy correctly or you wish to correct errors. You can’t leave your business reputation and web presence to chance.

Custom website designers can provide continuous support for your changing needs. They can easily add new features, make security improvements, and any other updates to ensure your web footprint doesn’t lag behind the times.

Quality Assurance

Premade templates are not made-to-measure. They have not been tested for your business, your company’s equipment or your web host. They might fail causing you to run into hard-to-troubleshoot problems.

Custom web developers can help you deploy the website in your business and identify and troubleshoot any complications. They can also train you and/or your IT team to resolve any potential issues in the future.

One of the biggest reasons business owners look for template-based websites is the upfront cost. While Custom web designs may require a larger upfront investment, but the benefits you receive over time make them much more cost-effective.

Still sitting on the fence?

If you want to have a business website designed, or redesigned, and you want to understand the best way of going about the website design, talk to Ogrelogic experts at 512-559-7491. Ogrelogic has been featured among the Top 10 Website Development Companies 2021 and Top 10 E-commerce Website Development Companies in Austin, TX by digital.com.