Gross Sales
$1.39M
↗ +113% YoY
Eco-Building Products is a sustainable building materials retailer carrying thousands of SKUs across insulation, flooring, finishes, water, and daylighting. We built the Shopify storefront in 2024, audited their marketing in 2025, took over SEO that April — then grew sessions by 63%, organic traffic by 99%, and trailing-twelve-month gross sales by 113%.
Eco-Building Products came to OgreLogic in October 2023 with a clear ask: build us a Shopify store that can carry the depth of our catalog without becoming unusable. Sustainable building materials is a long-tail category — every product has variations, certifications, technical specs, and brand context that matters to specifiers and contractors. Generic ecommerce templates collapse under that weight. Ours doesn't.
Thousands of SKUs, multi-brand catalog, variant-heavy products, custom plugins for category navigation, technical-spec layouts, and merchandising. Launched September 2024.
Client had a separate marketing partner under contract and was dissatisfied with results. We were brought in for a paid audit. They liked what they saw.
On-page optimization first, then off-page, content production, technical SEO, and ongoing keyword expansion. Continuous since April 2025.
Expanded to Mailchimp email marketing (we're a Mailchimp Certified Partner), Google Ads support, and social media guidance — a single accountable partner across the stack.
Comparing the first monthly SEO report we issued (May 2025, looking at the prior 30 days) to our most recent (April 2026): total sessions grew 63%, organic search sessions grew 99%, and we expanded the site's footprint from ~30 ranking terms in the top 20 to a much deeper portfolio of category-defining queries.
A selection of the keyword movements we drove between our first report (May 2025) and our most recent (April 2026). Numbers reflect organic position on Google.com.
| Keyword | May '25 | Apr '26 | Movement |
|---|---|---|---|
| green flooring | 98 | 6 | ↗ 92 positions |
| commercial adhesive remover | 23 | 2 | ↗ 21 positions |
| chemlink | 34 | 3 | ↗ 31 positions |
| solar tube | 43 | 9 | ↗ 34 positions |
| eccotemp propane tankless water heater | 18 | 4 | ↗ 14 positions |
| lead out paint stripper | 16 | 3 | ↗ 13 positions |
| recessed light insulation | 6 | 1 | ↗ to position 1 |
| sheep wool insulation | 6 | 1 | ↗ to position 1 |
| insulated attic access door | 3 | 1 | ↗ to position 1 |
| Duralink | 5 | 2 | ↗ to top 2 |
| caroma dual flush toilet | 5 | 2 | ↗ to top 2 |
| knee wall access door | 6 | 2 | ↗ to top 2 |
| attic access door | N/A | 2 | ↗ newly ranking |
| covers for recessed lights | N/A | 2 | ↗ newly ranking |
| green building supplies | N/A | 5 | ↗ newly ranking |
Twelve months ago, AI search referrals were a rounding error — for everyone. Today, ChatGPT, Gemini, Perplexity, Copilot, and Claude collectively send real, converting traffic to Eco-Building Products. We were among the first agencies to instrument GEO measurement for ecommerce clients, and the early signal is unambiguous.
Shopify Analytics, last 12 months versus the prior 12 — the period roughly bracketing our SEO and full-stack marketing engagement. Every line that should be up is up.
The client's previous arrangement was fragmented. Ours is consolidated by design — and the compounding effect across channels is what produced the result above.
Built the storefront from scratch. Catalog architecture for thousands of variant-heavy SKUs across multiple sustainable-product brands.
The lift that took terms like "green flooring" from position 98 to 6, and "recessed light insulation" to position 1.
Ongoing authority-building program — original content, press, classifieds, blogs, articles, and promotion every single month.
Took over email marketing using OgreLogic's Mailchimp Certified Partner credentials. Lifecycle, segmentation, and revenue from a previously underutilized channel.
Google Ads support layered on top of organic — paid shopping contributed 7.9K sessions and a meaningful share of revenue alongside the organic growth.
Social media guidance plus first-mover work on generative-engine optimization for AI search surfaces.
We were hired to build a storefront. We stayed to double its traffic, triple its orders, and open a brand-new channel the rest of the market is only beginning to notice.
Intellectuals Solve Problems, Geniuses Prevent Them said Albert Einstein. At Ogrelogic, this is exactly the motto that we follow.
