ENGAGE – 6 Top Social Media Optimization Tricks

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If SEO (Search Engine Optimization) is the ignition, SMO (Social Media Optimization) is the accelerator for your brand. Social media optimization can catapult your business to the next level, say our SMO ogres at OgreLogic Social Media Marketing Agency at Austin.Here’s our SMO mantra that never fails: E.N.G.A.G.E.

E– Engaging content– Quality is better than quantity when it comes to content. Rich visual content always scores over other forms. It is easy to share and goes viral in no time. Schedule your postings and spread it out over relevant platforms. To be able to engage without selling is an art. Stir up conversations with compelling questions, share credible statistics, quote from your content and use it as a post, grab attention with a teaser are some of the few examples of content that wins.

N– Network building – To win in the long term, it is imperative for brands to have an ongoing relationship with the users. Identify platforms where your users are. Build communities. Find out their pain points and help them achieve their goals.

G– Goal clarity– You should have a well-defined social strategy and clear outcomes planned before you reach out on social media. Through social media optimization, you can build brand recognition, drive website traffic, generate leads, drive sales, and build long term relationships.Define your short and long term goals.

A – Actionable Content – Make effective calls to action. The calls-to-action need not be direct every time. At Ogrelogic social media optimization agency, we just want to nudge them a little, not push. Asking people to click, share, discover more, free trial and learn more… you do need a call to action but indirect CTAs also drive sales in the long run. In fact, they are better since the user already has a relationship with your brand.

G – Gauge – To understand what works where, you need to find out information like which posts drove maximum traffic and which social media campaign was the most effective. Measuring the effectiveness of your social media strategy is important to set future goals and get more value for your dollars.

E – Execution – As in any other business, the key to any great strategy is execution. Keep a track of what is being posted. Does it match your SMO mission? Who is posting what? How shareable is your content? Review analytics. Make tactical adjustments along the way.

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