Despite recent controversies, Facebook continues to be one of the most valuable social media resources, worth leveraging for many more years.
Facebook marketing has come a long way. Facebook marketers are constantly being challenged to increase followers, engage potential buyers, generate leads, and ensure that the business benefits from this platform, in the wake of all the algorithm changes and other surprises Facebook continues to tease us with.
Is there a formula to succeed on Facebook?
We need to get back to basics to answer this question. Here is a look at the best practices, your business needs to master on Facebook, to help you create the right strategy and marketing approach.
Know Your Audience Demographic
Facebook insights can help you understand your audience demographic. You can then build content and advertising for the ones, most likely to engage with and benefit from your product or service.
Not only engaging, but keeping your audience’s attention is vital. ‘Keep it Short and Sweet’ is the mantra here. Remember that your Facebook content is to educate, inform and entertain your audience to increase brand engagement and conversions. Rather than maxing out on the character limit, let the images and videos do the talking. Keep the hashtags at bay.
Whether you are posting some content or responding to a customer, you should be able to engage them with what you say. Ask open-ended questions, post fun live videos about trending topics, and let your audience know you are there. Be social yet precise on social media.
Dare to Show
The audience is not interested in run-of-the-mill content now. Taking chances on social is the approach, leading brands are making, to differentiate themselves. Giving users a sneak peek, into what your business is all about, humanizes their online interaction with with your brand. This can kindle intrigue and hence, their interest in your brand, for instance, live chats and behind-the-scenes moments exclusive to your brand.
Despite all the changes Facebook is making, paid advertising continues to a highly advantageous as well as measurable forms of digital marketing. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. One can only imagine the chances it gives you to develop brand awareness and loyalty and awareness, leading to customer acquisition and conversions.
All this points to a clear Facebook success formula – know your audience, keep your message short and sweet, engage your audience, experiment with going live and behind-the-scenes streaming, and Facebook Ads – that allows you utilize the immense power of Facebook.
Use these best practices to create and post content that your target audience can connect with on a more personal level than ever before.
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