With the upcoming month making an entry into some of the important events like Thanksgiving, Black Friday, and Small Business Saturday, chances are you may scale-up your businesses to a level unimagined for. Seasonal marketing strategies are what we will focus on in this section to help you leverage businesses to a profitable category. Here are some interesting facts to read:
- The Power of Social Media
Update your social media accounts by creating smart posts and showcase logos of your brands using affordable photo-editing tools like the Canva and PicMonkey to promote special events and seasons. Updating your profile pictures with seasonal items like leaves, a pumpkin, turkeys, etc., will not just buy you views from the followers who you were associated with a few years back but can also help you connect with them for repeat-business.
- HashTags Work Well
Hashtags play a pivotal role in engaging your followers across all social media platforms. Show a personalized touch while reaching out to the followers. Encourage them to share their favorite Thanksgiving memory (#thanksgivingthoughts) or maybe you could add a funny element to the hashtags by asking them their biggest Thanksgiving disaster (thxbutnothx) or (Thanksgivingnightmares).
- Bridge-Gaps with Thank-You Notes
We often don’t get to meet our potential customers in person or even talk to them on the phone. Sending them a short thank you note on the phone will help you bridge gaps and strengthen bonds for future business prospects.
- Live Demos on Themed Events
If you’re a small business entity let’s say for example you sell ‘greeting cards,’ hosting live demos on “how to create?” Thanksgiving or Black Friday cards will help you get closer to your customers in a big way. This is a great way to market your brand as visual live demos connect better than anything else.
- The “Give-Away” Trick
Customers are always on the lookout for deals and offers by businesses and what could be more propelling than planning give-away items on account of special events like Thanksgiving. You could always give-away free product samples or services to increase your followers and establish a strong customer base across the globe.
So, let this November win you good market base across your niche and help you establish a brand image that you were aiming at all these years.