Performance Analysis on Local Search

Service Area Businesses – Performance Analysis on Local Search

Any legitimate local business that has a great reputation in the local area to not appear on the local search is not a rare thing. This happens due to Google’s unfair ranking game that appears on the local listings. As per market statistics, the service area businesses are categorized into seven verticals including business entities doing repairs, plumbing, construction & roofing jobs, landscaping, cleaning, locksmiths, and tradesmen. Each of these vertical doesn’t account for the appearances in organic SERPs (Search Engine Result Pages). Therefore, it undergoes two methods of direct search and discovery searches so that the business appears in Google’s local search.

 

There is a tremendous increase in the direct searches for businesses listed in the above-mentioned categories as compared to the discovery searches. People tend to search for only plumbers or locksmiths and that too during emergencies, so, naturally, they would hardly build any physical presence online to lead to consumers knowing directly who to turn to.

 

Are Consumers Seeking Service Area Businesses on Google Maps?

 

Well, despite a low viewership percentage, it is astonishing that consumers do look out for service area businesses on Google Maps. This happens due to the consumer’s sole belief to locate service-area businesses with ease, one need to search for the proximities. Let’s explain it through two overviews:

 

Views on Search: A business is found by the customer via Google Search that consists of local pack results from search.

 

Views on Maps:  In here, a customer found the business via Google Maps.

 

So what is that causes service-area businesses still lagging when it comes to the local searches apart from the infrequency of use? There may be endless reasons for this notion but the most important one is the fact that service area businesses haven’t yet optimized themselves on the search engines.

 

Measures Taken for Service Area Businesses to Appear on Local Searches

 

  • Use Google My Business to optimize your businesses on local search listings.
  • Asking for reviews about your business will help gain online visibility in no time.
  • FAQs about your services in Google My Business Q&A’s would help to reach out to maximum customers while building a strong customer base.

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