SEO Myths ?

Keyword Research is More than Finding the Right Tool – Some Myths Related to It

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We all know how search engine optimization or SEO works for any business to rank high on the Google charts but Is it because of the right tools or SEO is more than just using tools to get the desired results? There are lots of myths associated with how SEO works and most of the times we do not even bother to cross-check the reality to come to a practical conclusion. Listed below are some myths about SEO that have been floating around for quite some time now.

# Myth number one was when almost every business entity followed that keyword targeting became irrelevant after Google’s hummingbird. Launched in 2013, the hummingbird was a name given to the algorithm that brought about significant changes in the way Google allowed users to perform their searches. Many even followed this myth until today that targeting keywords will hold no importance, whereas the matter of the fact is the other way around. The visibility of keywords on Google’s first page very much indicates that it still matters.

Reality to this myth is that targeting keywords with high-quality content along s is something that draws the attention of the target audiences. Also, using keywords purposely in the content helps in analysing the searcher’s intent.

# Myth number two is that meta tags don’t matter. Is it true to say? Well, the reality is meta tags make your search results appear attractive where users gain attention the clicks presuming high-quality content on your website. To further explain as to what meta tags are, it includes ‘The title-tag,’ ‘The meta description,’ and ‘meta keyword and phrases. The meta tags are usually beneficial for webmasters to give relevant information on their sites to the search engines. They just pick up the desired information hidden in the meta tag and ignores the rest of it.

Hence, meta tags do matter a lot to keep you at the top of the search engine charts. So, write interesting ones to keep your business afloat.

#Myth number three is that only high-level domains would improve your rankings. Is it true? To some extent, it is true to say that a .com would attract more users than a domain name with the extensions like .ca or .biz, and. guru. This happens because most of the users are aware of the extension names with .com attached to the domains than any other.

For example, if you’re a citizen of Canada but have a domain name with the extension .com, Google will display audiences on a global scale as compared to those belonging to the same industry in Canada and having domain names with .ca as extensions. Google, in this case, will display results about the audience restricted to that region itself.

#Myth number four having an XML sitemap will boost your search rankings. Are you one of those who’ve installed Google sitemap generator to scale your search rankings? Well, doing so is not an important thing but having XML sitemaps are important while building any website. Any sitemap is a way to find more information by the search engines to track your website’s activity by the crawling method. Hence, a sitemap doesn’t affect the ranking process but will increase the visibility of your website in Google’s search index.

#Myth number five, which is commonly followed by many marketers is that Google searches for the new content and index it for boosting visibility. This myth is partially true as search engine bots are on the lookout for fresh content to crawl on it and to index it. But to do so, it may take up to 2-3 days for your blog or article to get noticed by the search spiders. So, it depends on how well you use your XML sitemap generator plugin to help Google find your fresh content update in its directories.

Things that will help you achieve better ranks and long-term visibility on the search engines:

  • Avoid over-optimization of the keywords.
  • Don’t just aim for top-ranks but increased ROI because the thing that matters the most is what you will gain in the end.
  • Stay consistent to get the rankings on the search engines by reaching out to the local people and asking them to link your business to the local listing page.

There may be SEO failures and success stories but learning something new about it every day is what will help you master it in the long run.

 

Toxic Backlinks

Backlinks – Reasons that make them Toxic

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Backlinks as known to all of us are links from one website to a page from another website. Most of the top search engines like Google consider backlinks as the vote bank for respective website pages. In the past few years, it is observed that backlinks tend to have high organic search rankings but is it true to say completely that they bring a difference to the overall performance of any website or boost its visibility?

The role of backlinks is to intimate the search engines that content posted on these links is authentic and that it will gain the websites more visibility. Initially, it was because of the backlinks that Google’s original algorithm (PageRank) was formed. However, over the period, these backlinks started proving toxic to the websites due to which, the organic traffic that was earned by the businesses started getting affected.

Points to consider:

Why backlinks get Toxic?

There are several reasons why backlinks can get toxic and make things miserable for businesses. The important factors that help us to understand why backlinks get toxic include:

  • Low domain trust score:despite backlinks coming in from the trusted domains, the websites show low domain scores. When such a scenario occurs it means the score may be artificially inflated.
  • Page Layout: your page link will show poor quality results if the ratio of visible text to HTML is low.
  • Cyber Security at Flaw: The backlinks coming in from hacked sites pose a real problem for the ones that are authentic. In such cases, Chrome and other browsers would display warning messages to let the users know that the content may be flawed on this website.
  • Check the Spam Score: If the website’s Spam score is 8 and above, it clearly indicates that the site is not authentic and hence generates backlinks.

How are Backlinks Created?

Do it the ‘Broken-link building’ Way

The broken-link building method works just as anyone would’ve expected it to be. It does not just enable one to create one-way backlinks but reports about the broken links on websites by contacting a webmaster. You can also replace broken backlinks and recommend other websites to increase your chances of creating backlinks for your website. There are times when the webmasters wouldn’t agree to send you backlinks, which shouldn’t bother you. Instead, try to help them by intimating them about the broken links and chances are they may send you backlinks for your websites.

Moreover, the broken-link method is always a great way to search for reliable websites on Google. The three most important ways to achieve the desired results include keyword +links, your keywords +resources, and keywords in URL: links. To ease the process, one can download and install the Google Chrome plugin called Check my Links that picks up all the broken links to overcome the problem and increase the visibility of your site to a great extent.

Creating Backlinks through Infographics

Knowing the fact that visual content is preferred more over text, infographics prove to be one of the most popular and efficient methods to gain traffic on the website while earning valuable backlinks. The use of infographics is mainly done as they are easy to understand and creates demand for the backlinks efficiently. This is one reason why the demand for infographics has increased by the day. Several brands are thus seen publishing infographics in larger numbers to gain sound visibility online.

In all of the above information, you need to choose the infographic smartly to avoid the backlinks being toxic and spoil your brand’s rapport in the market. To make it more promising, submit the infographics on various reputed portals and gain visibility.

What more you can do to Avoid Backlinks on your Websites?

If you’re new to identifying toxic links, be cautious and stay focused using the right approach. The foremost danger of toxic backlinks comes from websites with major technical problems, security flaws, and aggressive monetization. Ever since Google introduced its Penguin algorithm it started refining the good links from the poor and penalized sites having toxic links.

Search for the Contact Information

Knowing the fact that several websites have contact forms or about us pages, you can always reach out to the person in charge of the site. Nevertheless, using email over a webform is easier to monitor and follow up. However, if you don’t find any contact information on the website itself, there are specified tools to search for the contact details of a particular website.

Reviewing Backlinks is Important

Any link that can cause harm to your rankings on Google or any other search engines due to malware or viruses are said to be toxic backlinks. Therefore, reviewing each link is important to get rid of the toxicity of backlinks. Audits in such cases are the best options to avoid backlinks from cluttering on your websites.

So, before you create any backlink, check for the fact whether it is authentic and that it does not affect the rankings on important search engines like Google.

Performance Analysis on Local Search

Service Area Businesses – Performance Analysis on Local Search

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Any legitimate local business that has a great reputation in the local area to not appear on the local search is not a rare thing. This happens due to Google’s unfair ranking game that appears on the local listings. As per market statistics, the service area businesses are categorized into seven verticals including business entities doing repairs, plumbing, construction & roofing jobs, landscaping, cleaning, locksmiths, and tradesmen. Each of these vertical doesn’t account for the appearances in organic SERPs (Search Engine Result Pages). Therefore, it undergoes two methods of direct search and discovery searches so that the business appears in Google’s local search.

There is a tremendous increase in the direct searches for businesses listed in the above-mentioned categories as compared to the discovery searches. People tend to search for only plumbers or locksmiths and that too during emergencies, so, naturally, they would hardly build any physical presence online to lead to consumers knowing directly who to turn to.

 

Are Consumers Seeking Service Area Businesses on Google Maps?

Well, despite a low viewership percentage, it is astonishing that consumers do look out for service area businesses on Google Maps. This happens due to the consumer’s sole belief to locate service-area businesses with ease, one need to search for the proximities. Let’s explain it through two overviews:

 

Views on Search: A business is found by the customer via Google Search that consists of local pack results from search.

 

Views on Maps:  In here, a customer found the business via Google Maps.

So what is that causes service-area businesses still lagging when it comes to the local searches apart from the infrequency of use? There may be endless reasons for this notion but the most important one is the fact that service area businesses haven’t yet optimized themselves on the search engines.

 

Measures Taken for Service Area Businesses to Appear on Local Searches

  • Use Google My Business to optimize your businesses on local search listings.
  • Asking for reviews about your business will help gain online visibility in no time.
  • FAQs about your services in Google My Business Q&A’s would help to reach out to maximum customers while building a strong customer base.
Branded Vs. Unbranded Search - Ogrelogic

Branded Vs. Unbranded Search – An Analysis

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While we understand how to rank websites for both branded and unbranded terms it is important to first know about the significance of organic search for the marketers. Marketers believe to build a domain authority that helps them capture the share of search online. But is it the only thing to keep everything transparent? Not really. As per statistics, Google conducts approximately 3.5 billion searches daily. However, the challenge comes in when a marketer has to figure out ways about where the customers will most likely to search for unbranded versus branded keywords.

 

Ranking in the top-notch search engines like Google is no game as it depends on the businesses how well are they educated about the trending SEO techniques. To talk about branded and unbranded searches, both play an important role in any business to play safely while establishing themselves as brands.

 

Unbranded Search Results find you New Businesses

 

When we say an unbranded keyword search, we are referring to search terms that do not belong to any established brand. The keywords are used to search for results are generic. For example, a Google search for “Best restaurants with parking Facility” or “Schools with Experiential Learning in NY” would provide potential results earning new business prospects.

 

As unbranded keywords are observed to show higher search volumes as compared to the branded ones, it is a great chance for budding entrepreneurs to identify their strengths in the form of keywords and sketch strategies helpful to earn you a rank.

 

Branded Keywords Re-generate Business

 

Coming to investing in the branded keywords has shown proven results where users know what they are looking for as compared to the unbranded searches that at times go in vain. Therefore, it makes sense to revise your paid search budget and focus on newer strategies that reap monetary benefits.

 

However, profitable business strategies depend on how you as an entrepreneur understand your customers as they now know what they’re searching for.

Scale-up Rankings on Search Engines with Voice Search!

Scale-up Rankings on Search Engines with Voice Search!

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Talking about ‘Voice Search’ in particular, there are ample speculations as to whether the fledgling technology is here to stay or would merely make a mark in the digital technology world. The views and perspectives are different and so is its understated nature. Taking statistics from the last few years, the use of voice search smart speakers has risen to a whopping 118 million in the US. However, this figure is growing by the day with changing trends in the technology world and an eagerness amongst the general public to access voice search smart devices in a few simple clicks.

 

Future of Voice Search!

In the current scenario, it has been observed that two in five adults in the US and globally make use of the voice search. As per the data provided by Google, around 20% of the search results come out to be voice searches. This indicates about the fact that businesses too can access potential customers using voice search technology to stay ahead of their peers and enjoy a number one spot in the competitive marketing industry.

 

Types of Voice Search

Voice search is primarily of two types. One that supports the smart speakers in the form of Google Home, Amazon’s Alexa, Microsoft’s Cortana, and Apple home and the other in the form of apps for smartphones like Siri by Apple and Google Assistant for android platforms. Enabling search result accessibility with approximately 95% accuracy in the latest voice search consoles while performing daily activities smoothly and efficiently is what voice search environment offers businesses and to the public in general.

The market analysis done by many experts recently claims voice search to be the next generation technology environment that will boost the scalability of existing and new businesses to great leaps and bounds. Until then, let’s explore different realms of the technology vertical to transform it into a revolution amongst the fast-moving and challenging business world.

Services of digital Marketing

Things to Know Before Hiring Services of a Digital Marketing Agency

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Every marketing agency works on a simple fundamental thing and that is to generate sales of any business entity. Whether big or small, the focus stays the same for all kinds of businesses. So, if you’re a budding entrepreneur and come across digital marketing agency offering marketing services for your business promotion, here is what you shouldn’t miss to check out on before you hire its services.

#Do your Homework

Researching well before you enter into any bond with a marketing firm is important. A good digital marketing agency would understand your business model before framing the right marketing strategy for its promotion. After all, it is the marketing agency that will take your business to the next level and therefore it should be well versed with all the latest marketing strategies to give businesses all that is required to generate sales.

Working on platforms like content marketing, video marketing or E-mail marketing, and PPC are few out of several areas a digital marketing firm works. If all this and more is taken care of, rest assure your business is in the right hands.

#Get Along with the Marketing Team

To get the maximum from a digital marketing company, get along with the marketing team well. They are the ones who would be responsible for promoting your services and gain a robust online presence. So, frequent meetings with the team would make you feel at comfort with their policies. It would also help the team to understand your perspective as a client while bringing in transparency at both ends.

#Value-for-Money Marketing Services Not Always the Best

Let us explain this with an example. Suppose, you’re business talks about selling mangoes in your area and the digital marketing agency you just hired for business promotion is spreading marketing campaigns in a foreign land where everyone loves to eat apples. What would be the ultimate end result? Obviously, it would be a failed marketing despite offering value-added deals. Bottom line, even if the marketing firm offers value-added services to its customers doesn’t really make it efficient and professional enough to get the desired results for your business.

So, the next time you plan to market your business keep all the above-mentioned points in mind and make the most of it. Happy marketing until then!

SEO Services

Conquer the World: New Strategies and Cost Effectiveness in Global SEO

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So, you have a business and your business has a website.

Traditional SEO tactics and localized keyword research helps your business rank well online.

Great!

But now that you are doing well, you want to expand, don’t you?

You can see a spike in international visitors.

You’re getting customers asking questions in foreign languages.

There are foreign customers asking whether you’ll ship products to their country.

Here’s where it becomes complicated.

Is there a global SEO strategy?

Can a global SEO strategy be merged with localized keyword research and optimization?

Can’t the content be simply translated?

Global SEO strategy can be confusing to say the least!

So, what do you do? What is global SEO and how do you do it?

Global SEO means optimizing your content such that it works for different regions and languages, in addition to optimizing that content for each region’s SERPs. Did you know search results appear differently for different regions?

If you are selling shoes and you have business operations different parts of the world, global SEO would optimize for those regions in their languages.

You would optimize for 靴 Japan, Zapatos in Spain, туфли in Russia and des chaussures in France.

Global SEO Vs. Local SEO

SEO, in general, targets the fundamental factors that help your site and content rank higher on search engines. These factors include site speed, keyword optimization, backlinks, sitemap, UX and schema markup.

Local SEO focuses on your offline presence in a city or country. In addition to the general SEO rules, Google considers customer reviews, local directories and business information networks for local search rankings.

Global SEO targets audiences across the globe. You’ll have to optimize for your audiences’ languages, cultures, behavioral tendencies, local internet regulations and policies in your marketing messages and methods.

Some global SEO tactics that are still general, like translating existing content into a variety of languages. And in some cases, it’s also akin to repeating local SEO over and over, to cover every specific region of interest.

Relevance

Google is the biggest player overall in the search market worldwide. So, it’s important to know what Google cares about, when it comes to global SEO.

If there’s one word that matters to Google – that’s relevance.

Google has always used on-page SEO, off-page SEO and visitor behavior to measure relevance.

This means you need to pay attention to the unique needs of your global audience. Rather than translating and then pasting content across country pages, see how you can meet each market’s unique needs.

Your best-ranking content in US may be completely irrelevant to your Asian audience.

For example, if you ship and sell an edible product in markets across the world. Then, a subject such as ‘food preservation’ would have a completely different meaning for the always-cold Iceland and the hot-all-year Singapore.

Trust

You may have a rocking business in the US but does anyone know you in South Korea?

Maybe not yet.

In new markets, you may have to build your brand from the ground up. You’ll have to invest in building not only brand awareness, but trust. If you have had a few customers in the past from a local market, reach out to them for reviews.

Identity

Your identity – business name, address and phone number – is important for search engines. Any inconsistency will confuse the search engines and reduce your chances of ranking higher in search results.

Local SEO

Since each market has unique needs, the more you relevant your content is to the local market and the more Google will be able to see you care.

It makes sense to get listed in local directories, get support from local influencers, and use other local SEO tactics.

Your business stands to benefit a great deal from a global SEO strategy. To learn more about creating your own global SEO strategy, talk to OgreLogic’s creative geniuses and marketing gurus at 512-808-5536.

Social Media Optimization

Google Plus to Shut Down after Glitch Compromises 5 Hundred Thousand Accounts

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The consumer version of Google+ is going to shut down for next 10 months as stated by blog post published by Google. The decision to shut down the social media platform was made after a security flaw exposed the data of about 5 hundred thousand users.

Google has also stated that Google+ has been experiencing low usage and engagement and about 90% of sessions do not last longer than 5 seconds. However, the company is still planning to keep the service running on enterprise level. Google wants to promote Google+ as ‘secure corporate social network’ and this ironically sounds odd because this announcement was made alongside the new of user data breach.

Additionally, Google also announced the new privacy adjustment it would be making for other services that it caters. There will API changes limiting developers’ access to data on Android devices and Gmail. The company also stated that the consumer version of Gmail will also witness some user data policy updates. This policy will limit other apps and their scope of access to user data.

Google came up with four findings and four action plans to remediate those findings:

  1. The company said that it would face significant challenges in creating and maintaining a successful Google+ product that would meet consumer expectations after the data breach. This is why the consumer version of Google+ is shutting down.
  2. Google also stated that consumers want good control over the data they share with third party apps. In order to accomplish this, Google is going to be launching more granular account permissions that will be showing individual dialog boxes.
  3. Google also made a point that when users grant access to their Gmail, they do so with certain use case in their mind and the company will be limiting the types of use cases that are permitted.
  4. Finally, the company listed that when users grant permissions to SMS, Contacts and Phone Android apps, they do so with a use case in mind. Google will limit the apps’ ability to receive call logs and SMS permissions on Android devices and contact interaction data will be unavailable via the Android Contacts API.
SEO Services

Will Mobile-first indexing change your rankings?

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Everyone is talking about Mobile-first indexing and how it will change how sites appear in search results.

To make sense of what is happening, let’s look at the basics of search indexing and ranking and what it means in the context of mobile-first indexing.

Indexing and Ranking – Same or Different?

Search engines perform two tasks – indexing and ranking.

Think of indexing as placing books in an enormous library. So, a search engine indexing robot (read GoogleBot) visits and reads a page and stores that information in its index.

Once this is done, the search engine ‘evaluates’ the information that has been indexed and determines which web pages match the criteria according to the search query and other factors (such as device). Going back to our library analogy, ranking is like the librarian who recommends you titles based on your search criteria.

Will Mobile-first Indexing alter Ranking?

Based on what has been discussed above, Mobile-first indexing refers to the indexing function of the search engine and NOT ranking.

So, mobile-first does not necessarily mean much would change for many websites. All it means is that Google is now preferring to index the mobile version first.

If you are using responsive web design, you have nothing to worry because the content on mobile and desktop versions is most likely the same. However, if the mobile version of your web pages doesn’t match the desktop version, you may face issues.

Let’s take an example to illustrate what it means for websites.

Let’s say a business had kept the mobile content shorter than the desktop version to save mobile visitors the trouble of scrolling through lots of content. Now, mobile-first indexing has shifted the indexing to the mobile version, indexing the shorter-form content. For all search results, Google is now basing its decisions on the content in the index and that is the shorter-form mobile version! Google’s ranking factors are now applied to the shorter-form version which may not be as valuable in Google’s estimation, pulling your ranking down.

What does affect Google’s organic rankings is whether the query is made on a mobile device or desktop. That is partly due to Google ranking factors and penalties for mobile results, such as the intrusive interstitial penalty and page speed ranking. This wouldn’t likely change with mobile-first indexing since these factors or penalties affect ranking, not indexing.

If you are looking for an innovative digital marketing plan or developing a trustworthy reputation with a target audience, talk to Team OgreLogic, the best digital marketing agency in Austin, Texas at 512-808-5536.

Google AI post

Google’s Now Playing is now officially called Sound Search

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Google introduced the low-power, always-on music recognition feature called Now Playing to the Pixel 2. While developing the Now Playing, the goal that Google primarily had was to create a feature that was small and at the same time, an efficient music recognizer. The feature used small audio fingerprints for each track in the database to recognize the playing song and that too without the need for an internet connection.

What Google later discovered is that not only Now Playing was an efficient feature for on-device music recognizing but it also exceeded the accuracy of their Sound Search feature which was their then-current-server-side system. To those who are unaware, Sound Search was built before the widespread use of deep neural networks. Google reportedly said to have already wondered about bringing the Now Playing feature to their server-side Sound Search to improve the capabilities of Google’s music recognition feature.

The recent version of Sound Search introduced by Google is said to have been powered by some of the same technology that was powering Now Playing. The new feature is easily accessible through the Google Search app or the Google Assistant on any Android smartphone. If music is playing near you, starting a voice query will bring up a pop-up suggestion stating “What’s this song?” which you can press. Otherwise, you can also alternatively ask, “Hey Google, what’s this song?” for a faster and more accurate results than before.

Google also claimed that with Now Playing, they are going to use machine learning to create compact audio fingerprints being able to run entirely on a phone. They also claimed that they already had a good audio fingerprinting system and those ideas when carried over to the server-sided Sound Search system proved to be well.

Google says that there is still room for improvement in the Sound Search feature and they are striving to make it even better in the future.

CRO Tools

How CRO Tools can Expedite Your Website’s SEO?

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CRO or conversion rate optimization can be described as systemic process that uses analytics and user feedback to improve the performance of your website. Conversion rate optimization is geared towards increasing the percentage of people who visit your website to take an action that you desire. For example, fill out a form, subscribe to your newsletter, etc. The process of CRO involves understanding how your visitors navigate through your site, what actions they take, and what actually is stopping them from taking the actions that you want them to take in the first place.

If you have done search engine optimization for a while now, you probably know that optimization of a website never really ends. There is always something more that you can do for your website to make it perform better. As more users begin to engage with your website, you are bound to make some tweaks and changes to the website in order to offer a better user experience or get the desired action taken from your visitors. This is where CRO or conversion rate optimization can play a great role.

How do CRO Tools Help You in SEO?

When you look at CRO and SEO, it can sometimes become hard to determine which one to prioritize when optimizing our website. It is because SEO on one hand helps you drive quality traffic to the website which can then be converted into potential customers. On the other hand, CRO can help you set up a reliable conversion path before you start driving quality traffic to the website.

There are many incredible CRO tools out there on the market that can make your CRO approach toward your website easier and effective. Using CRO tools to optimize your website helps you in the followings ways:

  • It helps you segment the traffic that your website is receiving and convert them into potential customers
  • It helps you find useful insights about your website by analyzing how users are interacting with your website and products
  • With proper utilization of CRO tools, you are able to adjust your budget spending for the purpose of marketing and optimization
  • When CRO tools are implements correctly, it can generate better profits
Digital Marketing

How VR Can Help With Digital Marketing?

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Virtual reality is new in the market and combining it with digital marketing can turn out to be unique and pique the interest of your potential customers. So how do you use virtual reality in digital marketing?

  • With virtual reality, you can create a 360 degree video. Videos are one of the easiest ways incorporate VR technology.
  • Develop a VR app and promote branded content. A VR app that offers quality content will make you stand out and make you appear innovative when compared to your competitors.
  • Develop a VR game. Promote your brand with small VR games that encourages people to play games in order to avail discounts, coupons or points.
  • With the powerful VR technology, you can combine it with 4D to take you customers to a different location without leaving their home.
SEO or PPC

Which one should I invest in – SEO or PPC?

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All businesses know they should invest in digital marketing. But many are unsure of which one is better for their website, PPC or SEO.

Before you make that decision, it is a good idea to look at what SEO and PPC means for your business.

SEO: The Basics

SEO or Search Engine Optimization a group of strategies used to make your website rank better on search engines. In other words, you are increasing the likelihood of your website being found online organically. These strategies may include –

  • keyword research to understand rankings
  • integrating more keywords with your on-page content
  • making your site faster and search-engine-friendly
  • adding keyword- and topic-relevant content
  • building high-quality links to your site to establish trustworthiness of your site

An SEO campaign may take time to give results but it ensures that your website consistently ranks higher.

PPC: The Possibilities

PPC or Pay-Per-Click may remind you of ads on the top of Google listings. However, these ads have come a long way over the years. Now they include clickable buttons, extra links, and more.

Apart from the traditional Google ads, there are several other ad choices. You could choose Local Services ads for if you’re a home services provider. Or you could go for display ads to appear on an entire network of websites instead of only Google search results. This will make your ads appear on sites relevant to your industry.

PPC shows results right away once you start funding your ads. It is also flexible since you can spend more to get more clicks.

Which is Better – SEO vs PPC?

While there is no right answer to which of these two types of web marketing is better, here are some steps to help you identify what might be best for your business.

Step 1: What is the goal of your campaign?

Identify what you want to achieve with your web marketing campaign. To do so, ask yourself –

  • What do I want from a marketing campaign? Make a list.
  • Which of these are needed before others? Shortlist the most important things.
  • Can the remaining things be grouped into categories, such as more visitors, more leads, increased conversion rate and so on?

Now, select your primary goals and specify the numbers or rates you wish to achieve, for example, the increase in percentage of conversions.

Step 2: What is the time frame?

Decide a time frame for your campaign goal. Are you looking for immediate results or over the next few months? Be specific.

Step 3: Compare SEO and PPC vis-à-vis your goal

While PPC brings faster results, it stops giving results the moment you stop paying for clicks. On the other hand, SEO starts giving results over a period of time but the benefits last with some upkeep.

Step 4: Design a strategy for your goals

The timing of your goal is an important factor in doing a PPC or SEO campaign. PPC can get you instant results but an SEO campaign may prove more cost effective in the long term.

For many businesses, running both PPC and SEO is a great idea. Kick-start your campaign with PPC and let SEO work as the invisible elf to increase your organic visits. PPC will drive clicks and leads allowing SEO time to take off. As your organic visits go on increasing, you can reduce your PPC spend.

It would be best to get some guidance from an expert before you make a decision between  SEO and PPC or how much to invest in each.

If you are looking for the best PPC, SEO and web marketing Services in Arkansas, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

Happy Anniversary OgreLogic

Ogrelogic Solutions Celebrates the Successful Completion of Three Years

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It is a proud moment for us as Ogrelogic Solutions marks the 3rd anniversary on 29th June 2018. We have come a long way since we started as a three members team. Today, Ogrelogic Solutions is a solid team of more than 75 employees. Along with the celebrations, the cofounders of Ogrelogic Solutions, Mr. Manan Vashisht and Mr. Gaurav Sharma share how the company met new milestones, came across unexpected obstacles and the future vision of Ogrelogic Solutions.

Ogrelogic Solutions was started on 29th June 2015 and today the company has grown to set up its new offices in many countries including USA, and India. “The company started as a simple digital marketing agency and is now moving into the zone of IT consultancy”, stated CEO, Manan Vashisht. He also added, “Ogrelogic Solutions started with the low hanging food of digital marketing, SEO, SMO, web development, mobile applications, and web app. In 2018-2019, we are looking at getting into detailed IT consulting and software development company”.

 

The biggest challenge that Ogrelogic Solutions had to face was the human resource. At first, we believed this would not be a challenge but overcame it by implementing certain trends.

We Are Unique!

Ogrelogic Solutions is also among the first few companies that registered the company in the US first and then registered the company in India. We brought the concept of “Train the Trainer”, which has been helping new employees to be trained extensively. We always believed that more than sales, retention is important. We put our focus on the delivery part, retention part, and the customer satisfaction part to help us become what we are today and it still remains our key focus. We actively put our focus on ensuring every employee’s growth path in the company. CEO, Manan Vashisht stated, “Every single person in the company for me is a profit unit”. We are also very keen on rewarding and recognizing talented and hardworking individuals. Unlike other companies, when we even promote individuals in 3 months and 6 months based on their talent, maturity, growth prospects, and when the employee brings a lot of revenue. We are also focused on giving our Ogres international exposure and introduce them to other parts of the world.

Ogrelogic Solutions Believes in Youth

We believe in youth, they are young, rearing to go, dynamic, want to develop an identity for themselves. “The ideology behind hiring youths is very simple, we want to train them, they are fresh, educated, have their own ideas, today’s youths believe in the power of social media, and they believe in the power of communication”, explained CEO Manan Vashisht. We keep looking for talented kids and go to different colleges across the country and offer them jobs with handsome salaries.

The Strategy for The Year 2018-2019

“We want to work as a dedicated resource management company and get into more technologies”, said CEO Manan Vashisht. Ogrelogic Solutions aims to double up the number of employees and double up the revenues. The company has been successful in doing business in countries such as USA, Canada, and Australia. Now we are looking forward to exposing ourselves to other parts of the world. We are also actively working on our KRA management, SLA management, we are trying to build up the software for our own selves among which one of them is the HR software. The next thing that we are focused on is getting into the products market. We also want to build products for our own self. We want to tap into the healthcare business, financial business, and human resource business in the year 2018-2019.

Beyond the Google Ranking

Beyond the Google Ranking

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Until recently, you spoke of marketing and SEO and the first thing to be discussed was keyword rankings – the important performance metric.

Rewind 5 or 6 years and there was so much more information most searched keywords. This information was readily and transparently available in Google Analytics. The Google Keyword Tool provided quite accurate search volume estimates.

Then things started changing….

First came the encrypted search and the dreaded ‘not provided’ in Google Analytics, making it tougher to measure the impact from organic search.

Next up was Google’s move to show estimates in broad ranges. So now, you only know that a keyword was being searched between 1k-10k times per month rather than 1,400 times each month.

Not quite helpful, is it?

As a result, marketers were forced to shift their search strategy from a focus on individual keywords to focusing on topic-centric content.

Why Keyword Rankings are Inaccurate?

There are three primary reasons why keyword ranking data is largely inaccurate.

Personalized Search Results

Google shows a user results that are personalized that user’s search history. So, if I have been looking at the Tesla website for some time and I query ‘electric cars’, there is a high likelihood of Tesla featuring near the top. But this wouldn’t be true for everyone searching for ‘electric cars’. This means there is no website that actually ranks #1!

Device and Location

Google also moved from generic results to results specific to the user’s device and location.

For example, when you look up ‘Austin restaurants’, Google can see which device you’ve searched from and where you’re searching from.

Now you know why strong keyword rankings may not necessarily bring increased organic traffic or revenue.

If keyword rankings are your North Star, you may be traveling in the completely wrong direction.

If you are only obsessed with tracking each page against a ranking goal, you are missing a lot value that your content is bringing otherwise. For example, if you’ve posted a research report to drive backlinks or social traffic, it may not rank for much itself. Thus, using keyword rankings as the success of your content could be completely inaccurate.

To take care of such issues, we have to modify our approach to measuring content. Rather than analyzing the performance of content, page-by-page, it makes more sense to look at the performance of content at the topic level.

If your primary goals are organic search traffic and conversions, you can group your content into clusters to gain visibility for any searches related to a given topic. And you look at the collective performance of these groups of webpages instead of simply the performance of individual pages. This can also help you understand which topics tend to drive more traffic growth and which topics tend to convert traffic at a higher rate.

This can provide clearer insights on what you should focus on, without obsessing over individual keyword rankings.

Are Keyword Rankings Obsolete?

This is not to say that keyword rankings are completely obsolete or dead!

Keyword data can prove useful for identifying any SEO problems that happen to your site, and also to look into the intent behind certain types of searches.

The bottom line is, as a marketer you should be aware that the data related to keywords is not 100% accurate. While it can be ‘a’ metric, it should never be ‘the primary’ performance metric.

If you are looking for a customized digital marketing plan, to develop a trustworthy reputation with a target audience, get in touch with OgreLogic, the best digital marketing agency in Austin, Texas. Call OgreLogic at 512-808-5536 for digital marketing services that generate revenue in the most cost-effective manner possible.

SEO for small business

Harnessing the Power of SEO for Small Businesses

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If you are a small business owner who wants to use SEO to boost business, here is a quick guide from Team Ogrelogic, one of the top SEO companies in Springdale, Arkansas.

With limited budgets, marketing, especially digital marketing can be a challenge for small businesses. However, your business’s organic listings can help to build trust with local customers and strong, SEO or search engine optimization can prove a great marketing tool for your small business.

Why SEO?
What is SEO all about? Is it keyword research? Is it about building an optimized website? Does SEO involve content marketing? Can SEO create a credible image of your business for potential customers?

Yes.

And more.

SEO began with optimizing keywords within the page and in the meta data and using exact match anchor text in links to rank higher. It worked then.

In 2017, SEO is more than simply Search Engine Optimization. Google is now looking at the relevance of your content. There are different types of SEO and affected by many factors. An experienced SEO company can help you identify the one that is important for your business, depending upon your industry, the geography where you operate, and your SEO SWOT.

A search engine is more than a search engine. It is a tool that offers the best answers to the users’ questions.

If you want your small business to succeed in this search landscape, you need to do everything you can to be that ‘Best Answer’. Provide whatever information your potential customers need to make a decision. This will also drive the clicks towards becoming customers.

SEO for Small Businesses
For a small or medium business, SEO focus should include –

• A fast, well-structured, mobile-friendly website
• Relevant, informational content rather than just keywords showing why a customer should choose your brand or offer
• Local SEO
• Building authority with links
• Building credibility and buzz with online PR and media

Since it involves a neatly designed strategy, understanding your current situation and marketplace is essential to SEO success.

In some cases, combining PPC and SEO can deliver the best results for small businesses. PPC can give bring you quick results at a cost, and as your organic visibility builds through SEO, you can reduce paid search marketing.

Having said that, there is no doubt that the sooner you start investing in your SEO strategy, the sooner you can benefit from this highly effective marketing tool.

To know more about SEO and how to make the most of it, talk to Team OgreLogic, one of the best SEO companies in Springfield, MI; Kansas City, Springdale, Arkansas. OgreLogic is your natural strategic partner providing SEO, SMO, game changing mobile apps, responsive web design, virtual resourcing and content focused digital marketing services.

video marketing

The Ultimate 5-Step guide To Use Facebook Live As A Video Marketing Tool

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Facebook Live allows anyone to broadcast live videos from their mobile directly to Facebook news feed. And with that, Facebook has handed marketers another great tool to communicate with the customers.

To make effective use of this simple yet awesome tool, there are a few things marketers need to consider so that they can engage the followers and customers better. We are sure, by now, you know how to broadcast on Facebook Live. The feature allows you not only to broadcast a video live but also allow followers to replay it later; you can block and unblock users, and more.

The real question is how to analyze the performance if your video. Facebook lets you analyze –

  • Peak live Viewers
  • Minutes Viewed
  • Video views
  • 10-second views
  • Unique viewers
  • Average percentage completion
  • People reached
  • Reactions, comments, shares

Each of these metrics can be further explored to see how it changed over time, represented graphically.

How to make the most of this amazing tool is what marketers are trying to figure out and strategies are evolving as we go. Here are a few quick tips from the video production team at OgreLogic, one of the top digital marketing companies in Austin.

Keep Telling ‘EM Who You Are

Just as you introduce yourself in the beginning, don’t forget do so in the middle and other times during the broadcast. This is for the benefit of viewers who may keep joining later as they spot you in their news feed. That makes it important to reintroduce yourself and the purpose behind the broadcast.

Testing… One, Two, Three…

If you are new to Facebook Live, test your live video with “only me” in the privacy settings.

Keep Them Hooked

Since the videos in the news feed autoplay but in stay muted unless turned on, it is absolutely important that your video catches the attention of the viewers visually, right from the beginning. At the same time, remember that people will keep joining as they find you in the news feed. So the engagement has to be kept high throughout the video.

There is another interesting fact not many people know about Facebook Live. Facebook now has algorithms to track when viewers turn the audio on, when they turn to full screen and more. This makes more engaging videos rank higher up in news feeds.

The best way to engage with your audience is to call out their names. Since you can see who is commenting, in real time, you could address them by name and that really scores high with the viewers. You could answer their questions or share if someone made a joke.

Unstructured Is Cool

Since Facebook is not a formal platform, it is okay to let your hair down and let the video flow spontaneously, say experts at OgreLogic, the reputed video marketing agency in Austin. That is, in fact, the edge you get with Facebook Live as compared to recorded videos and that is what keeps the viewers glued to the screen.

Like And Share

Ensuring that viewers like and share your video is the most important part of the activity. Since viewers are with you, you could ask them to like and share a couple of time throughout the video.

As social media sites come up with more ideas like Facebook Live, the applications are limited only to the imagination of the marketer. Be innovative, don’t be afraid to experiment a little and embrace the platform you are using.

To know more on how to make the most of video marketing for your brand or to talk to an expert, visit one of the leading video marketing agencies in Austin at ogrelogic.com.

Mobile App Development

5 Steps To choose The Best Mobile App Development Company

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There are apps and there are apps. So how do you make sure that the company you choose to get your app developed from is a good one? Here are some tips to choose the right mobile app development company.

Know What You Want

Yes, it may sound obvious, but not many businesses set out with a clear understanding of what they exactly want the mobile app to do. Understanding your own requirement would certainly help you narrow down your mobile app development company search. Do you want an iOS, Android or Windows App;Native app or Hybrid app? Who are the users going to be? Who are you targeting? Answering such questions will help you be more specific and closer to getting the app developed.

Check The Company’s Portfolio

Find out how long the company has been developing mobile apps? Have a look at their portfolio. Have the mobile app development company you been considering experienced in the kind of application that you want to develop. The previous work will give you a glimpse into the company’s skill and experience.

Check Transparency

Check whether the mobile app development company is open enough to share constant communication regarding your app. There should be a continuous feedback loop and a system in place for the client to be able to communicate with the company properly.

The company should be prompt and transparent in their communication. There should be a mutually agreed upon policy to communicate through mails, Skype, phones or in-person meetings.

Check Cost Effectiveness

Building within your budget is important but that doesn’t mean you grab the cheapest offer available. Lay emphasis on a high quality app that would fit within your budget. Too-good-to-be-true may actually be untrue.

Is The Company As Excited As You About The New App

An enthusiastic team is a sign that they would actually treat the entire project as their own. Some companies are willing to create a prototype before building the actual product. Some companies would offer you add-on services that are not part of the standard package. Decide on terms about what happens if they not deliver on or before the deadline.

At OgreLogic, our comprehensive app development abilities are well-versed in designing and supporting apps across various mobile platforms. Continuous support ensures your app stay up to date and best in class.

To know more about one of the best mobile app development companies, visit ogrelogic.com.

Mobile App Development Company

Spilling The Beans On SEO – 6 Surprising Facts

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Online success equals being found. Hence, SEO or search engine optimization rules. Everybody does it but few understand it. Poor understanding of how it works can hit your rankings; even push you to bad practices.

HOW DOES GOOGLE WORK?

When someone looks up a search term, Google searches matching and relevant pages (based on hundreds of factors) and presents them to the user. One such factor is Page Rank which depends on how many incoming links (spam links are filtered) your page has from other sites. The best links are content based links, say SEO experts at search engine optimization company in Austin, OgreLogic.

HOW DOES INDEXING AFFECT ME?

Google creates an index of all the pages and the content on it. Key content such as Title tags is what people base their decision to visit your page. Ensuring that your title tags, alt tags and other content if fully optimized for the keywords you want to rank better for. A quick tip –  instead of the title tag ‘Home’ for your homepage, use a title tag that tells about your products and services.

DO INBOUND LINKS MATTER?

When other sites drive people to your page, Google respects it (provided it is not spam!) and ranks you better. When you publish content that is shared often, you indirectly drive more traffic to your site.

HOW CAN I IMPROVE ON-PAGE SEO?

As the name suggests, on page SEO factors are the elements of the page itself – title tags, URL, and content. When every page of your website is optimized for the relevant keywords, you rank better.

HOW MUCH IS ENOUGH?

Stuffing too many keywords into a blog post or an article could turn it into spam and ruin the reader’s / user’s experience, thereby defeating the purpose. Instead write content that would be helpful to the user with appropriate keywords used wisely.

HOW DOES GOOGLE RANK ME?

Most people think that Google ranks them on the basis of factors like search keyword density and on-page SEO but that’s not true! These don’t even make it to the top 10 list. What actually matters is page link authority features, page level social, page and domain keyword usage etc. It means there’s more to ranking than keyword density. Incoming links and shares on social make your page rank higher.

The leading SEO Company based in Austin, OgreLogic, helps you identify what’s missing in your digital marketing strategy and understand what needs to be done to transform it and build your brand. To understand how, visit ogrelogic.com.