Background
Elina Organics offers holistic, clinical skincare — advanced facials, body treatments, and clinical services — across two spas, one in Kalamazoo, Michigan and a newer location in the Fort Lauderdale area of Florida. The brand, founded by cosmetic chemist and esthetician Elina Fedotova, needed a website that matched the sophistication of its treatments, presented a broad service menu clearly, and let clients in both states book with ease.
What we built
OgreLogic designed the site in Figma and built it as a tailor-made WordPress site:
- A clean, considered design in the spa's neutral palette, with clear service pages for facials, body, and clinical treatments.
- Two-location booking wired in, so clients in Michigan and Florida can schedule at the right spa.
- Testimonials, safety information, and brand and founder pages.
Alongside the build, OgreLogic ran an ongoing SEO program on the spa's target keywords.
“We had a fantastic experience working with Ogrelogic and Steve on our new spa website. Despite the project being complex and time-consuming, the team was incredibly patient and dedicated to bringing our vision to life. The final design is gorgeous, and their SEO services have already improved our business flow. Steve’s 24/7 customer support was the icing on the cake. We’re thrilled with the results and highly recommend their professional services!”
The result
Elina Organics launched a polished, two-location spa website, and its search footprint started to build — an early monthly SEO report showed the spa ranking in Google for a set of its target keywords, with several already reaching the top ten. Nina Bianchi, who manages the spa's accounts, recorded a video sharing the experience.