Background
Hart Label designs and prints custom labels for craft beverage, food, cosmetics, and industrial brands, with foil and embossing, Pantone inks, specialty papers, and custom dies. The website had to do two jobs: show the quality of the work to brands comparing printers, and make it easy for a new customer to request a quote or send artwork without a back-and-forth.
What we built
- A WordPress site the team can update, built on Elementor.
- Forms that start real orders: request a quote, upload artwork files, and a new customer information form.
- A gallery of finished labels, so buyers can judge the print quality before they call.
- Service pages for design, printing, custom foil labels, and industrial labels, plus the company's story, team, and blog.
SEO and AI search, run monthly
After launch, OgreLogic took on ongoing SEO: on-page optimization, new service pages and blog content, local backlinks, and structured data so AI search tools can understand and cite the site. Every month the team reports keyword positions and traffic back to Hart Label.
A course correction worth sharing
In 2026 we pushed into broad national searches such as label printing services in the USA. National visibility grew, but those searches brought more browsers than buyers, and the local Austin and Texas searches that actually produce orders lost ground. So we rebalanced: we restored the Austin and Texas focus on the homepage and key pages, and pointed the national pages at specific niches, such as custom foil liquor labels, short-run craft beverage labels, and industrial roll labels. By the November 2026 report, 21 of the 32 tracked keywords ranked in Google's top 10.