Background
Home staging sells on presentation. Buyers judge a stager by the rooms she shows, which means the firm's own website is a portfolio piece in itself — if the site looks dated or cluttered, the work inside it never gets a fair look. Morphe, a dual-certified home staging and interior design firm founded by Natalie Hartman, needed a site that holds up to that standard.
The brief had three parts: show the staging and design work beautifully, carry a shop of retail items alongside the service pages, and stay effortless to keep current as new projects are photographed and added. And because a small design business doesn't have an IT department, it needed a team behind it that responds quickly when something needs changing — not a build-and-disappear vendor.
What we built and maintain
OgreLogic designed, built, and maintains the Morphe Home Staging website on WordPress:
- A clean, design-forward site where the photography leads — portfolio sections present the staging and interior design work room by room, and the layout stays out of the way of the images.
- A retail items area that sits naturally alongside the services, plus a newsletter signup so Morphe can keep in touch with past and prospective clients, and social links across Facebook, Instagram, and LinkedIn.
- Pages structured around how staging clients actually shop: what the service is, what the work looks like, who is behind it, and how to get in touch.
- Years of ongoing maintenance since 2023: layout fixes, content and portfolio updates as new projects complete, plugin and hosting housekeeping, and quick turnarounds on requests — the site never sits broken or stale.
The result
Morphe has a polished, current home for its staging and design work — a site that reflects the same eye for presentation the firm brings to its clients' properties. New work goes up as it's completed, small changes are handled without drama, and the site has stayed online and up to date under OgreLogic's care since 2023.
It's a good example of the quiet majority of our client relationships: not a one-off launch, but a working site looked after for years, where the owner spends her time staging homes instead of wrestling with WordPress.
I hired OgreLogic to redesign my site. After they did an outstanding job and captured my vision perfectly, I hired them to add an ecommerce section. They also manage my Google ads. Great company and very responsive.