Background
Michael McFarlane runs PCM Collectibles single-handedly, alongside a full-time job, selling signed and original collectibles — autographed movie posters and photos, comic books, sports memorabilia, and limited-edition artwork. His existing store did not do the pieces justice, and free shipping was his edge over larger competitors. He wanted a brighter, faster, more professional store that could carry a deep, varied catalog.
What we built
OgreLogic designed and developed a custom WordPress and WooCommerce store, and migrated the full catalog across:
- A brighter, cleaner storefront with a scrolling banner, organized into collectible categories: movie memorabilia, comics, original artwork, and sports.
- An About page that leads with Michael's personal story, which mattered to him more than the graphics.
- Every product uploaded and structured, with payments, shipping, and accessibility all wired in.
We later moved the store to a new domain and a managed hosting setup, and we handle its ongoing care.
“Hi, I’m Michael McFarlane, founder of PCM Collectibles, and I’d like to share my great experience with Ogrelogic. They helped significantly improve my website’s quality and made the transition to their hosting smooth and hassle-free. Their design work is top-tier, and the customer service, especially from Steve Johnson, was outstanding. I highly recommend checking them out at ogrelogic.com. They can definitely help with your online business needs!”
Growing it
Beyond the build, OgreLogic runs PCM's SEO and keeps the store current. In our first stretch of SEO work the store's organic search grew sharply from a standing start — a 90-day report showed organic search sessions up 387% and the keyword footprint expanding — and the partnership is still going.